Hello Kitty is celebrating its 50th anniversary with a global extravaganza, featuring augmented reality experiences, TikTok, ROBLOX, and ZEPETO integration, and a nationwide tour. The festivities kick off on November 1, 2023, with events spanning the entire year under the theme of "Friend the Future." Fans worldwide can enjoy interactive AR encounters and themed content. New costumes, emojis, and international events are part of this exciting celebration.