How Pop Mart's Labubu Became A Monster Of A Business

How did Labubu become a global phenomenon worth thousands? From BLACKPINK’s Lisa and Rihanna to Beckham and Madonna, celebrities turned Labubu into the hottest fashion accessory overnight. But behind the hype lies a deeper story: blind-box gambling mechanics, emotional value disguised as “identity,” and scarcity engineered to perfection. This video unpacks the psychology and marketing logic behind Labubu’s craze — how our instincts for luck, status, and belonging are being weaponized to the max. If you’ve ever wondered why fans fight in malls, scalpers risk everything, and collectors pay $150,000 for a plastic doll… this is the breakdown you don’t want to miss. 00:00 Opening 00:33 How did Labubu become popular? 01:23 Celebrities Going Crazy For Labubu 01:46 What is the story behind Labubu? 02:31 Why is Labubu so expensive? 03:38 Why are people obsessed with Labubu? 04:13 Who’s Buying Labubu, and Why? 04:32 Are Labubu worth collecting? 05:25 Stay Sharp in a World Full of Hype #Labubu #PopMart #BlindBox #Crypto #MemeCoins #BLACKPINK #CelebrityHype #Rihanna #Madonna #Beckham #Lisa