Want TradFi to embrace tokenization? Crypto's distribution strategy must mature

If we want traditional finance (TradFi) to fully embrace the benefits of tokenization, it is essential that the distribution strategy employed by the cryptocurrency industry evolves and matures significantly. This means that the way cryptocurrencies and tokenized assets are marketed, distributed, and integrated into existing financial systems must become more sophisticated, reliable, and appealing to both institutional investors and everyday consumers. By achieving this maturity, we can foster greater trust and understanding of tokenization, ultimately leading to a more seamless integration of digital assets within traditional financial frameworks. source: https://www.coindesk.com/opinion/2026/01/21/want-tradfi-to-embrace-tokenization-crypto-s-distribution-strategy-must-mature