Australian Rate Hike May Impact Media Advertising Spending

The Australian Reserve Bank's recent decision to raise interest rates could negatively affect consumer confidence and media advertising spending, according to analysts at Macquarie. According to Jin10, the analysts highlighted that media stocks typically underperform during rate hike cycles, and further rate increases may be anticipated. Despite operators expressing optimism about business volume improvements, the analysts warned that the outlook for advertising spending intentions in 2026 remains unclear.