According to Blockworks, social media protocol Farcaster has generated significant buzz this week, largely due to the success of its X-like client, Warpcaster. In late January, Farcaster introduced Frames, a feature that enables external sources to be natively displayed within the Warpcast feed. This technology allows developers to create innovative applications, such as in-app Girl Scout cookies order flows, attracting users to what could become crypto's new public square.
Data from Dune Analytics reveals that each of the 10 most popular posts (casts) this week used Frames to promote NFTs and other assets. Many of these posts required users to like and recast in exchange for a free mint. Farcaster co-founder Dan Romero, in an interview with Blockworks, expressed that he is not overly concerned about financialization on Warpcast and other Farcaster clients. He believes that some of the most creative Frames are not overly financialized.
In other news, the NBA faces a class action lawsuit for alleged gross negligence in not blocking a promotional deal between now-bankrupt crypto firm Voyager Digital and the Dallas Mavericks. The suit claims the NBA had a responsibility to review all marketing campaigns related to the league, including Voyager's partnership with the Mavericks and owner Mark Cuban. Voyager filed for bankruptcy in mid-2022 following the collapse of crypto hedge fund Three Arrows Capital.