Fireblocks Hires New Chief Marketing Officer Amid Executive Team Expansion

According to CoinDesk, cryptocurrency custody specialist Fireblocks has hired Michal Ferguson as its new chief marketing officer. Ferguson, who previously worked at cybersecurity platform Snyk, joins the company as it prepares for an influx of retail and institutional customers in the coming year. The appointment follows other key additions to Fireblocks' executive team, including Michael Levine from Payoneer as CFO and Madan Gadde, formerly of FIS, as Chief Customer Officer. Fireblocks CEO Michael Shaulov said the firm has been making significant hires over the past 12 months in anticipation of a return to a strong growth trajectory in the crypto market. While the company is well-funded and has no immediate plans to go public, Shaulov noted that they will be closely watching other crypto firms looking to list in the U.S. He added that an IPO could be a possibility for Fireblocks in two or three years.