Lego Group Removes Scam Token From Homepage After Hack

According to Cointelegraph, toy manufacturer LEGO Group has removed a fraudulent 'LEGO Coin' token scam that briefly appeared on its homepage following a hack on October 5. The scam was first noticed by X user and LEGO enthusiast 'ZTBricks,' who shared screenshots of the fake promotion promising 'secret rewards' to those who purchased the LEGO Coin. The 'Buy Now' button directed users to a phishing site. LEGO has not publicly commented on the incident, but the misleading message and link have been removed from its homepage. The company reportedly informed consumer tech product platform Engadget that the scam was only visible for a short period and that no user accounts were compromised. LEGO stated, 'The issue has been resolved. No user accounts have been compromised, and customers can continue shopping as usual.' They also mentioned that measures are being implemented to prevent future occurrences. The fraudulent LEGO Coin promotion first appeared on LEGO’s homepage at 1:00 am UTC on October 5 and was removed approximately 75 minutes later, according to 'mescad,' a moderator of the 'lego' subreddit. The incident took place at 3:00 am in Billund, Denmark, where LEGO’s main office is located. Cointelegraph reached out to LEGO for further comments but did not receive an immediate response. In March 2021, LEGO’s X account hinted at a potential move into the nonfungible token (NFT) space by hashtagging '#NFT' in a short clip of a 3D LEGO brick rotating in space. However, the post was quickly removed. Additionally, LEGO Group’s holding company KIRKBI invested $1 billion in video game publisher Epic Games in April 2022 to accelerate its Metaverse plans. Cryptocurrency scams have been a significant issue, with scammers stealing $127 million from victims in Q3 2024, including $46 million in September alone, according to blockchain security firm Scam Sniffer.