Nike berlari lebih jauh ke metaverse dengan merek dagang platform .Swoosh
Sebagaisektor mata uang kripto Danblockchain teknologi terus berkembang dan maju, salah satu segmen mereka menangkap minat khusus publik – token yang tidak dapat dipertukarkan (NFT ) danmetaverse , kemungkinan yang diakui oleh merek global, seperti Nike (NYSE:DARI ).
Memang, pada 14 November, Nikemengajukan tiga aplikasi merek dagang untuk platform .SWOOSH Web3-nyadiluncurkan pada hari yang sama, termasuk nama dan logo 'dotSwoosh', sebagaimana diungkapkan oleh pengacara merek dagang berlisensi Michael Kondoudis dalam sebuahmenciak pada 21 November.
#Nike telah mengajukan 3 merek dagang untuk .SWOOSH-nya#Web3 platform!
Aplikasi mencakup
▶️ Alas kaki virtual, pakaian, perlengkapan olahraga
▶️ Pasar barang virtual + crypto
▶️ Pembuatan kustom versi dunia nyata dari alas kaki + pakaian digital
…dan banyak lagi!#NFT#Metaversepic.twitter.com/ThBNqaB9SA
— Mike Kondoudis (@KondoudisLaw)21 November 2022
Diajukan ke Kantor Paten dan Merek Dagang AS (USPTO), aplikasi mencakup barang virtual yang dapat diunduh, termasuk alas kaki, pakaian jadi, peralatan olahraga, perangkat lunak pembuatan konten digital, koleksi virtual dan kartu perdagangan, pasar barang virtual dan crypto, pembuatan kustom dunia nyata versi alas kaki digital, pakaian, perhiasan, dan perlengkapan, forum online, layanan hiburan, dan banyak lagi.
Pendapatan NFT Nike versus harga indeks pasar
Di Agustus,Bola halus melaporkan tentang proyek terkait NFT Nike yang menghasilkan perusahaanlebih dari $185 juta dalam pendapatan sejak diluncurkan, meskipun musim dingin crypto dan minat menurun, selama volume perdagangan NFT untuk Q2 milikiturun 40% .
Perlu juga disebutkan bahwa, terlepas dari pendapatan ini, harga Nike NFT terus turun, dengan indeks pasar berada di $13.105 per 21 November, dibandingkan dengan $23.986 pada 22 Agustus, menurutBukit pasir data .
Indeks pasar Nike NFT. Sumber:Bukit pasir
Dengan Nike di tempat pertama, merek teratas lainnya dalam hal pendapatan dari NFT termasuk Dolce & Gabbana, Tiffany, Gucci, Adidas, Time Magazine, Budweiser, dan Lacoste, berdasarkan performa mereka di Ethereum (ETH ) blockchain, terbaruBukit pasir data menunjukkan.
Sementara itu, antara 1 Januari dan 30 September, jumlah merek dagang terkait NFT dan blockchain di Amerika Serikatmelebihi 6.000 , tiga kali lebih banyak dibandingkan sepanjang tahun 2021. Sebagai perbandingan, hanya tiga permohonan merek dagang yang diajukan pada tahun 2020.
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