Binance Pay and Lyzi Bring Crypto Payments to the French Riviera

Binance Pay has teamed up with French fintech Lyzi to introduce cryptocurrency payments to over 80 businesses across the French Riviera, including the glamorous cities of Cannes, Nice, Antibes, and Monaco.

This partnership marks a major step forward in integrating digital assets into the region’s luxury tourism and retail economy, making crypto payments accessible for both locals and the millions of tourists who flock to the Côte d’Azur each year.

With this new initiative, visitors and residents can now pay for goods and services using stablecoins and a wide range of cryptocurrencies at hotels, restaurants, beach clubs, luxury retailers, and wellness centers.

The process is simple: customers scan a QR code and confirm the transaction, allowing for instant settlement without any gas fees.

For merchants, the system provides immediate euro settlements, reducing the complexity and risk often associated with accepting crypto payments.

Cannes Leads the Crypto Adoption Wave

The city of Cannes has emerged as a frontrunner in embracing crypto payments. Mayor David Lisnard has been vocal in encouraging local merchants to accept digital assets alongside euros, warning that businesses risk falling behind if they fail to adapt.

As part of Cannes’ broader Web3 strategy, the city has also launched training programs to help merchants integrate cryptocurrency into their payment systems.

Binance Pay’s payment system supports more than 100 cryptocurrencies, including euro- and US dollar-pegged stablecoins.

The platform is designed with robust security features, such as encrypted transfers, two-factor authentication, and real-time transaction confirmations, ensuring a safe and user-friendly experience for both consumers and merchants.

Several high-profile venues are now accepting crypto payments, including the JW Marriott and Hotel Gray d’Albion in Cannes, Palais Stéphanie Beach, and luxury retailers like Parker and Smith in Monaco.

Even wellness-focused businesses, such as Palm Gym in Antibes, have joined the initiative, reflecting the broad appeal and growing acceptance of digital assets across the region.

To support the rollout, Binance Pay has launched a promotional campaign running until Sunday.

Shoppers who make eligible purchases of at least 20 euros in crypto will receive a 5 EURI reward, a MiCA-regulated stablecoin pegged to the euro.

This incentive aims to encourage more consumers to experience the convenience and security of crypto payments firsthand.

Crypto Payments Take Off in Global Tourism

The French Riviera’s embrace of crypto payments is part of a larger trend in the tourism industry.

Bhutan recently launched a similar initiative in partnership with Binance Pay and DK Bank, allowing travelers to use over 100 cryptocurrencies for hotels and local services.

Meanwhile, Thailand has announced plans to enable tourists to spend digital assets via credit card-linked systems, with merchants receiving local currency seamlessly.

The integration of Binance Pay and Lyzi across the French Riviera demonstrates how digital assets are moving into the mainstream, especially in world-class destinations.

As more regions and businesses adopt crypto payments, the landscape of global commerce is evolving—offering greater flexibility, security, and convenience for consumers and merchants alike.