Black Myth: Wukong is a big hit, but an American wanted criminal made a fortune from it

They are all surnamed Sun. No matter how popular Black Myth: Wukong is, Sun Wukong will not get a penny.

But Sun Yuchen, the director of the Wall Street Street Office wanted by the FBI, a large vegetable farmer in the East, and a master of quantum fluctuations, is different.

Since the launch of Black Myth: Wukong, it has set a new record for Steam stand-alone game players within three hours, with a total sales of more than 4.5 million copies on the first day and sales of more than 1.5 billion yuan.

After deducting the production cost of about 400 million, this wave must make at least more than 1 billion.

But this more than 1 billion is not easy to earn, after all, there are dividends from investors and 7 years of hard work in it.

But Sun Yuchen made a fortune by doing two things lightly:

1. Changed his avatar on X (formerly Twitter) to Wukong, and gave away 100 redemption codes for the Black Myth: Wukong game.
2. He also promoted Sun Wukong (Sun Wukong virtual currency) that he had just issued on the Tron chain.

What was the result?

Sun Wukong directly ushered in a miraculous surge.

According to Dexscreener data, Sun Wukong ($Wukong) rose from $0.00008645 at the opening to $0.0339 in 3 hours, an increase of 391 times.

Even though it has fallen back at present, the market value has soared by 14869% in the past 24 hours.

Read more: "Black Myth: Wukong" online users reached 2.2 million: Sun Yuchen gave away games, changed avatars, and took advantage of the popularity $Sun Wukong skyrocketed 400 times

Relevant group chats show that some people who are good at speculation have made a lot of money.

Since Sun Yuchen became a wanted criminal in the United States, he has not been idle and has been active in the currency circle.

On August 13, Sun Yuchen announced the launch of Sunpump, a launch platform for meme coins on Tron.

This is equivalent to a self-created stock market. There is no threshold for coin investment. Anyone with money can come.

It has attracted many people with a gambling mentality to enter the market to buy various virtual currencies.

Data shows that Sunpump has earned more than one million US dollars in fees in 11 days since it went online.

But this kind of game of taking over by a fool will definitely not last long. It is all about heartbeat and gambling.

Read more: TRON founder Justin Sun promotes Sunpump, netizens angrily accuse him of treating retail investors as fools

Taking advantage of the marketing of "Black Myth: Wukong", Sunpump set a trading volume of 400,000 US dollars on August 20.

Sun Yuchen's base camp Tron had a fee income of 3.84 million US dollars on August 20, setting a record high. The trading volume in the past week increased by 296%, close to 500 million US dollars.

However, many people know the risks of investing in this kind of "air coin", which is a pig-killing scheme.

From the P2P crash in 2015 to the emergence of various blockchain scams now, many people have learned a heavy lesson.

There is a saying that people can only make money within your cognitive range.

In the formal market, there are very few money-making masters, not to mention the virtual currency circle without any guarantee.

So don't look at the rise today. Justin Sun can make the wealth of these investors instantly return to 0 with just one click.

Everyone wants to take advantage of the hot spots, and everyone wants to grasp the essence and use other people's IP to make their own products popular.

But it must be said that Luckin Coffee, which has co-branded Wukong, and the big names in live-streaming games are all inferior to real marketing masters like Justin Sun who can make money by changing their avatars.

What's more interesting is that, I don't know if it was inspired by Justin Sun, but the well-known entrepreneur Luo Yonghao also posted on Weibo on August 22 that he would return to the social media world and open accounts on a total of nine platforms, and also said that he would "go all out":

"Out of control, out of control... The content of the heavyweight article has been expanded to three major sections, each of which has 5,000 words! A total of about 15,000 words! The accompanying video is also being produced simultaneously. Now it is estimated that all of them will be released next Monday..."

The description has whetted the appetite of the spectators.

What is even more coincidental is that:

Sun Yuchen changed his profile picture, while Luo Yonghao changed his Weibo name - from @罗永浩 to @罗永浩·倪祜鹿.

Sun Yuchen gave away 100 game exchange coupons, and Luo Yonghao also said that when the game goes online next Monday, he will give away 100 copies of "Black Myth: Wukong" by forwarding the lottery.

How could there be such a coincidence in the world?

Today, fewer and fewer people follow the right path, walk the right path, and insist on the value of content.

More people are taking advantage of other people's hot spots to sell their own nonsense.

In fact, from an investment perspective, investing in a 3A game masterpiece is a very high-risk business.

Because its return cycle is long and the investment is large, once the reputation is not good, it will be wiped out. There are many examples of Japanese game manufacturers.

So for a long time, more capital has tended to be krypton gold online games, which have low development costs, are easy to get started, and do not require a lot of money to buy high-configuration computers.

The reason why a 3A masterpiece can be made is more of a persistence in ideals.

Although speculation is clever, don't tarnish this ideal.

The popularity of "Black Myth: Wukong" cannot withstand the backlash of this kind of traffic.

The original author of this article: 无相君 无相商业趋势