Donald Trump is set to release a fourth NFT collection, dubbed the "America First Edition." In an August 27 promotional video, Trump showcased the collection, featuring images of himself dancing and holding Bitcoins. Priced at $99 each, the NFTs are minted on the Ethereum scaling network, Polygon, with the potential to produce up to 360,000 cards, making it Trump’s largest NFT release to date.
Trump’s early NFT hits
While some of Trump's earlier NFT collections sold out, others struggled. His first collection of 100,000 cards only sold half, while two subsequent collections of 44,000 and 46,000 NFTs sold out. Buyers of the new collection can expect perks, including access to a September Trump gala dinner and a piece of his debate suit.
Trump’s NFTs have recently gained in value. His first collection has doubled in price on the secondary market, rising from $225 to $452, though it's still below its peak of $769 in February 2023. Trading activity on platforms like OpenSea has also surged, with significant increases in the volume of sales.
While Trump's NFT ventures show renewed interest, the mixed success of previous collections raises questions about the long-term sustainability of this trend.
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Trump’s changing stance on crypto
Despite previously calling cryptocurrency a "fraud," Trump has acknowledged its growing global importance. He claims that 80% of his NFT sales were made in crypto and has warned that the U.S. risks falling behind other countries, like China, in the industry.
I did things like NFTs… We had one year to sell it out, and it sold out in one day,” he said, noting that 80% of sales were in crypto.
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His evolving stance on cryptocurrency, along with the increased involvement of digital assets in politics, highlights both opportunities and risks.
Trump’s new NFT sale comes amid growing Republican support
The release of Trump’s new NFT collection coincides with increased support for pro-crypto Republicans. For instance, Ripple donated $1 million to support John Deaton, a candidate challenging Senator Elizabeth Warren. Trump's campaign has also embraced cryptocurrency donations, with the Federal Election Commission reporting that $3 million of his campaign funds last quarter came from crypto donations.
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