Cronos Surges 40% After Trump Media Group Unveils $6.4B CRO Strategy

Cronos (CRO), the native cryptocurrency of the Crypto.com-backed Cronos Chain, spiked to multi-year highs this week after Trump Media and Technology Group announced a multi-billion-dollar partnership tied to the token.

On Tuesday, Trump Media confirmed the launch of a joint $6.4 billion Cronos treasury in collaboration with Crypto.com and Yorkville Acquisition. The initiative, described as the “Trump Media Group CRO Strategy,” triggered immediate market excitement around CRO and helped fuel a significant price rally.

Within hours of the announcement, the token surged more than 25% to $0.20 before extending gains and climbing above $0.23 on Wednesday, its highest level since May 2022, according to data from CoinGecko.

Crypto.com CEO Kris Marszalek reported on X that the strategy pushed CRO up by 40% overall, noting that Trump Media’s holdings of the asset have now reached $1.5 billion in value. Following the news, Trump Media (DJT) shares also rose 5% in trading.

Cronos Market Cap Climbs But Still Well Below All-Time High

The rally lifted Cronos’ total market capitalization above $7.8 billion, cementing a 44% weekly gain and propelling the token into the top 30 digital assets by market cap.

Despite this performance, CRO still trades far below its all-time high of $0.965, which was recorded shortly after the Cronos mainnet launch in late 2021. Today’s price sits roughly 300% lower than that peak, underscoring the scale of CRO’s prior drawdown.

Cronos has evolved significantly since its early days. Originally issued in 2018 as Crypto.org Coin, an ERC-20 token on Ethereum, CRO later migrated to its own decentralized blockchain — the Crypto.org Chain — in 2021. Following the launch of the EVM-compatible Cronos network, the token was officially rebranded to Cronos in February 2022.

Community Split: Optimism vs. Skepticism

While many CRO holders hailed the Trump Media collaboration as a turning point, boosting the token’s visibility and adoption, others voiced strong skepticism.

Some social media commentators argued that the surge confirmed CRO’s staying power, calling for the asset to “earn a permanent spot in the top 10.”

However, critics pointed to lingering concerns over governance, recalling that Crypto.com scrapped a planned 70 billion CRO token burn in March 2025, despite originally promising the measure in 2021. One commentator wrote on X

"You gave them 6 billion CRO from the tokens that were meant to be burnt forever."

Others expressed unease about the impact of political influence on cryptocurrency markets

“Great, so now my crypto portfolio is dependent on what some politician says or does. Can we just have one thing that isn’t infected by politics?”

The Bigger Picture

The “Trump Media Group CRO Strategy” marks one of the largest single initiatives linked to Cronos since the blockchain’s launch. By pooling resources with Crypto.com and institutional partners, Trump Media is making a sizable bet on the token’s role within its broader digital strategy.

But with optimism tempered by skepticism, the rally has left the Cronos community questioning whether this strategy represents a sustainable growth path — or another politically charged moment of volatility in an already unpredictable crypto market.