Fox Corporation Utilizes Polygon Blockchain for Media Authentication

Polygon's Role in Media Provenance

Fox Corporation collaborates with Polygon (MATIC) in developing a new verification system, Verify, leveraging blockchain transparency to authenticate media content in the era of AI and deepfakes.

Introduction of Verify

Polygon Labs partners with Fox Corporation to launch Verify, employing blockchain transparency to establish media authenticity and origins through an open-source protocol.

Functionality of Verify

Verify enables publishers to register content for origin verification, cryptographically signing individual pieces on-chain, offering consumers a tool to identify trusted sources.

Beta Launch and Content Registration

Fox Corp initiated a closed beta of Verify coinciding with the Fox News GOP debate, signing 89,000 content pieces from Fox News, Fox Business, Fox Sports, and Fox TV affiliates.

Addressing AI Content Challenges

Advancements in AI have led to a surge in AI-generated content, posing authenticity challenges. Polygon Labs works on a blockchain infrastructure to verify AI-generated content integrity.

Technology Behind Verify

Developed in-house by Fox Technology and built on Polygon PoS for its efficient and cost-effective transactions, Verify assures readers of the content's origin authenticity.

Facilitating Relationships

Verify establishes a technical bridge between media companies and AI platforms, creating commercial opportunities for content owners through smart contract-enabled access conditions.

Open-Source Initiative

Polygon's Verify is open-source, aiming to assist individuals and corporations in content validation and authentication.