One of America's most prominent soccer clubs, Inter Miami, just teamed with the blockchain software platform Polkadot. From the end of August, fans can expect to see the Polkadot company logo on the Inter Miami jersey. This partnership, which designates Polkadot as the team's global training partner, marks a notable step in integrating blockchain technology into the world of sports.
Polkadot will serve as the team's Global Training partner, engaging with Inter Miami's fanbase via "dynamic digital campaigns" and interactive fan zone activities. James Slusser, a senior ambassador within the Polkadot community emphasized that the sponsorship deal is centered on engaging fans and showcasing the vast potential of Web3 technologies in the sports industry. The partnership is seen as an opportunity to introduce blockchain to a broader audience, making the technology more accessible and relatable through its association with popular local sports teams.
Chrissy hill, the leading technical contributor of Polkadot said:
"We're thrilled the innovative Polkadot community is continuing this strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing the team of global soccer superstarts will soon wear the brand we love and support on their jerseys is beyond exciting."
Euan Warren, Inter Miami's Vice President of partnership described the partnership as a natural fit for the soccer team. She also highlighted how the teams shared vision for innovation will make this a collaboration that Inter Miami soccer fans all over the world can resonate with.
Inter Miami has risen to fame despite being just six years old, partly due to the big names associated with the club. Not only is the club co-founded by one of the soccer legends, David Beckham, but the team also managed to get the GOAT, Lionel Messi, to be the face of the team. Messi played a vital role in the Major League Soccer (MLS), helping the team secure its first trophy a year ago.
Disappoitingly, the price of DOT (Pokladot's native token) has shown little to no movement following the announcement. The token is currency trading around $4.30, representing a 10% weekly decline.
This might spell trouble for the token, as investors are still waiting for possible reversal signs before they are confident enough to jump on the Dot bandwagon as an investor.
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