Influencers’ Token Holdings Can Now Be Tracked Using Arkham’s New Feature

Arkham Intelligence has introduced a groundbreaking feature that allows users to track the wallets of Key Opinion Leaders (KOLs) on X (formerly known as Twitter).

This innovation arrives at a time when the market is flooded with new meme coins leveraging token launchpads for quick launches.

The new “Key Opinion Leader (KOL) Label” tracks influencers with more than 100,000 followers on X, enabling investors to see whether influencers truly support the tokens they promote or are simply engaging in paid promotions.

The announcement read:

“Influencers with more than 100K+ followers on Twitter/X are now tagged on Arkham with a new label: Key Opinion Leader.”

This development has sparked considerable debate within the crypto community, especially regarding its potential to expose influencer-endorsed meme coin schemes.

One user even remarked that the top-listed influencers could be the industry's biggest scam artists.

Worries Mount as Influencer-Backed Tokens Surge

Arkham's introduction of the KOL Label comes at a time when the reliability of influencer-backed tokens is under increasing scrutiny.

A recent study revealed that 76% of tokens endorsed by influencers fail, with their value often plummeting by over 90% within just three months.

The report also highlighted that influencers can earn up to $399 per promotional tweet, incentivising some to prioritise financial gain over the credibility of their endorsements.

Many of these tokens, it turns out, lack fundamental utility and community support, leading to predictable crashes.

The report claims:

“Influencers with over 200,000 followers tend to have the worst performance. The larger the influencer’s following, the lower the performance of the meme coins they promote.”

With Arkham's new tracking tool, investors can now examine whether influencers actually hold the tokens they promote, offering a much-needed layer of transparency in an industry often plagued by misinformation and deceptive marketing tactics.

One user on X aptly commented that this development is where transparency meets influence.

The feature allows users to track influencers' wallet activities, potentially revealing red flags such as influencers dumping tokens shortly after promotion.

This could help distinguish genuine endorsements from misleading promotions, giving investors more control in an often volatile market.

Experts like Tron founder Justin Sun stress the importance of understanding tokenomics, fundamentals, and risk management when navigating the unpredictable meme coin space.

Sun elaborated:

“I will check on the real social engagement. Are those likes real, or it’s just general bullshit? Do they have lots of influence, and the people really believe them? Also, I will see the founders, see their material, and see the memes they made and the videos they made. I will see if this is the right video and the right social engagement.”

The introduction of Arkham’s KOL Label encourages investors to move beyond influencer endorsements and focus on careful due diligence.