Trump’s Digital Empire Grows with Upcoming New Blockchain Game Launch

US President Donald Trump is deepening his foray into the digital asset space with a new crypto-infused gaming project slated for release in late April.

The game reportedly takes inspiration from MONOPOLY GO!, inviting players to traverse a virtual board, build digital structures, and accumulate in-game currency—likely linked to blockchain functionality.

Bill Zanker, a longtime associate of Trump and a key figure behind his meme coin and NFT initiatives, is spearheading the effort.

Zanker is also listed as a principal in FIGHT FIGHT FIGHT LLC, an entity tied to Trump’s broader crypto ventures.

While the timeline of their renewed collaboration remains unclear, sources confirm the game’s launch is imminent.

Anonymous insiders described the upcoming release as a real estate-style game layered with blockchain features, though specifics around token mechanics or smart contract usage have yet to be disclosed.

Zanker’s spokesperson, Kevin Mercuri, denied any formal link to MONOPOLY GO! but confirmed a game is in development.

He dismissed comparisons to Monopoly as “hearsay,” even as developers involved in the project likened its mechanics to the iconic board game.

According to reports, Zanker also attempted to license the rights to Trump’s 1980s Monopoly spinoff by reaching out to Hasbro—the current owner of Monopoly’s IP—earlier in 2024.

Trump’s 1989 Board Game

Hasbro declined, stating it no longer held those rights and has not licensed any Trump-related crypto project.

If the new game closely mirrors Monopoly gameplay, it could raise legal questions, even without official branding.

Despite the high-profile names attached, the crypto community remains cautious.

The project’s lack of clarity around blockchain integration and token economics has prompted scepticism about its viability and intent.

Trump Grows His Digital Empire

Once openly critical of cryptocurrencies, Trump has made a striking pivot, embracing Web3 as part of his broader political and business strategy.

During his 2024 presidential campaign, he emerged as a vocal supporter of digital assets—a shift underscored by a growing portfolio of crypto ventures.

These include Official Trump, a meme coin currently boasting a $1.5 billion market cap, several high-profile NFT collections, and a decentralised finance initiative, World Liberty Financial.

In February, Trump-owned DTTM Operations filed a series of trademark applications for a Trump-branded metaverse and NFT marketplace.

The proposed virtual world would offer users the ability to shop for both physical and digital goods, enjoy virtual travel via limousines, planes, trains, and automobiles, and even access public service programming.

Trump’s embrace of Web3 marks a dramatic departure from his earlier stance.

In 2021, he famously dismissed Bitcoin as “a scam against the dollar” and claimed it was “based on thin air.”

Now, he is not only courting crypto-native voters but has also signed an executive order to establish a strategic Bitcoin reserve—signaling a calculated and ambitious entry into the digital asset arena.

Doubt Clouds Trump’s Latest Crypto Move

The crypto community has largely met Trump’s forthcoming Monopoly-style game with scepticism.

Online reactions range from calling it a “cash grab” to accusing its developers of being “the largest manipulators ever.”

Some users mocked the project as a “joke.”

Others questioned whether it might be another so-called “rug pull” targeting Trump supporters.

One user went so far as to mockingly ask whether the game marks yet another 'rug pull' from the Trump family

Despite the potential for retail investor upside, sentiment suggests any window for gains may be limited.

Much of the doubt stems from a lack of transparency around key mechanics—particularly the game’s tokenomics.

Will players need to purchase in-game currency to participate, as with traditional board games?

Could the TRUMP meme coin be integrated into gameplay?

And if so, how would users realise value?

These questions remain unanswered for now, leaving the project’s actual impact on the crypto space uncertain until official details are released.

Economic Struggles Challenge Web3 Game Adoption

Trump’s crypto game could face headwinds amidst a cooling Web3 market.

According to a 10 April report from DappRadar, daily active users in blockchain-based games fell by 6% in Q1 2025, while investment in the sector plunged 71% quarter-over-quarter to $91 million.

The report points to mounting macroeconomic pressures—ranging from trade disputes to geopolitical uncertainty—as key factors dampening enthusiasm.

In this cautious climate, the Trump family’s growing blockchain ambitions stand out.

With trademark filings, token launches, and headline-grabbing endorsements, their digital footprint is expanding—and increasingly intersecting with crypto policy and politics.

But as Trump’s Web3 ventures multiply, some are beginning to ask: is this momentum sustainable, or is it veering toward overreach?