Trump Media Bets Big on ETF Market with Crypto.com Partnership

Trump Media & Technology Group (TMTG) is making a bold move into the exchange-traded funds (ETFs) market through a partnership with Crypto.com.

The company has signed a non-binding agreement to launch a series of ETFs in the US, with plans to debut them later this year via Crypto.com’s broker-dealer, Foris Capital US LLC.

The initiative, which includes TMTG’s fintech brand Truth.Fi, is pending regulatory approval, according to a 24 March statement.

These ETFs will feature digital assets and securities with a “Made in America” focus.

TMTG CEO and Chairman Devin Nunes said in the release:

"We're excited to join Crypto.com, along with our partner Yorkville America, to launch America First investment products supporting innovative crypto ventures, great American companies and cutting-edge technologies. We aim to create inventive funds incorporating firms that concentrate on rapid growth, technological innovation and strengthening the U.S. economy, unencumbered by woke nonsense and political posturing. Investors will finally have options that adhere to their principles and that support superior U.S. companies precisely focused on their core businesses."

He said that the objective is to develop investment options that reflect American values while fostering growth in key industries that drive economic expansion.

Partnership Terms

Trump Media’s partnership with Crypto.com marks a significant step into the ETF market, blending traditional finance with digital assets.

Under the agreement, Crypto.com will provide the technical infrastructure and custody services for ETFs featuring a curated mix of cryptocurrencies, potentially including Bitcoin, Ether, Solana, XRP, and Cronos.

Once launched, these ETFs will be accessible through the Crypto.com app to investors across the US, Europe, and Asia.

Crypto.com CEO Kris Marszalek emphasized that this collaboration introduces a new class of ETFs designed to expand investment opportunities for both digital asset traders and traditional investors.

He expressed:

"We are proud to partner with Truth Social (DJT) and Yorkville America, and to support the launch of these new ETFs, including the first of its kind basket of tokens including CRO. "These ETFs will give consumers more options from a brand with a loyal following."

Marszalek added:

”Once launched, these ETFs will be available on the Crypto.com App for our more than 140 million users around the world.”

Pending regulatory approval and a final agreement, the ETFs are expected to debut later this year alongside Truth.Fi’s Separately Managed Accounts (SMAs).

These SMAs will offer more customised investment strategies under Trump Media’s broader fintech initiative, which plans to leverage up to $250 million in custody at Charles Schwab.

Is Trump Over-reaching Again?

Democratic lawmakers have raised concerns over potential conflicts of interest between Trump's presidential responsibilities and his business ventures, particularly the Trump Organisation’s ties to the crypto platform World Liberty Financial and the Official Trump (TRUMP) meme coin, which launched just days before his inauguration.

Now, with Trump Media’s push into ETFs, another crypto-related initiative emerges under his influence.

As the company broadens its financial reach, the question remains— is this expansion a strategic move or a step too far?