Trump Media & Technology Group (TMTG), the company behind Truth Social, has just joined hands with Crypto.com and asset manager Yorkville America Digital to deliver a slew of ETFs and related investment products.
This collaboration aims to deliver ETFs and related investment products that blend exposure to both cryptocurrencies and "Made in America" securities across sectors such as energy.
A crypto ETF is a financial product that get traded on traditional stock exchanges and gives investors exposure to crypto assets without the need for traders to directly own the cryptocurrency. The ETF is expected to be tied to Bitcoin and Cronos, among other cryptocurrencies.
When the products are still subjected to regulatory approval, but investors are expected to be able to get their hands on the final products later this year.
This move is a major step forward Trump Media Technology Group's is taking to diversify into financial services and digital assets.
TMTG Chairman and CEO Devin Nunes called the partnership a “major step forward” in bringing America-focused and digital asset investment options to a global audience.
"We're gratified to work with great partners... And look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth."
Crypto.com CEO Kris Marszalek highlighted the deal as a testament to the company’s ability to bridge traditional and digital finance, while Yorkville CEO Troy Rillo called the agreement "a significant milestone" aligned with the firm’s America-First mission.
These upcoming ETFs will be distributed globally—including in the U.S., Europe, and Asia—via existing brokerage platforms, with Crypto.com’s broker-dealer Foris Capital US LLC handling distribution.
The ETF will launch alongside separately managed accounts, and TMTG plans to invest up to $250 million of its own capital into these offerings, with custody provided by Charles Schwab.
Trump has also previously signed several executive orders to protect and promote the interest of major crypto industry players, who ranked among the most generous donors to his inauguration fund.
Although Trump has no formal leadership position at Trump Media, he maintains a majority stake in the company. The president's son, Donald Trump Jr. sits on the the board of Trump Media.
With the launch of Truth.Fi ETFs, Trump Media is positioning itself at the intersection of digital assets and patriotic investing, targeting a rapidly growing market of investors seeking exposure to both crypto and U.S.-centric sectors.