SocialFi

Trump Media launched Truth.Fi, a new platform focused on investing in cryptocurrencies and traditional assets. The platform is backed by a partnership with Charles Schwab for asset custody services.

Tribe.Run, a Solana-based Social-Fi platform, has seen rapid growth, with user numbers rising from 1,400 in December 2024 to over 3,000 by January 2025. The platform offers unique creator-focused features, including the ability for creators to buy their own tokens before launch, and has benefited from a year of research, including feedback from former FriendTech users.

Friend.Tech transferred control of its smart contracts to Ethereum's null address, locking the system in place and preventing further changes. With its token value plummeting, a revival seems unlikely, signalling a slow demise for the platform.

OpenSocial is at the forefront of a transformative wave in the digital world, offering a multi-chain SocialFi infrastructure that provides a truly scalable and composable protocol for web3 users, creators, and developers.

Telegram has reached 950 million users and aims to hit 1 billion this year, driven by its popular "tap-to-earn" games on the TON blockchain. The company is also launching an app store and a Web3 browser to boost its presence in the decentralised web.

UXLINK is a pioneering social platform leveraging Web3, rewarding users for genuine social interactions through its POL system and offering $UXUY tokens for engagement and governance. With over 15 million users globally and $15 million in funding, UXLINK aims to redefine social media by prioritising meaningful connections over traditional advertising.

Friend.Tech has seen over $1M TVL loss in less than 24 hours. And plans to leave the Base network for its own chain, followed by news of a reversal, further destabilised the FRIEND token, hitting a new all-time low. Is it time to say goodbye to Friend.Tech?

Tap-to-earn games on Telegram, like Notcoin and Hamster Kombat, offer a gateway to crypto for mainstream users, with millions already engaged. While Notcoin faces uncertainty due to its lack of a whitepaper, Hamster Kombat's rapid growth and innovative features position it as a formidable contender for long-term success in the crypto gaming space.

Telegram has introduced Telegram Stars, an in-app currency for purchasing digital goods and services within the platform, and developers can convert these Stars to TON cryptocurrency via Fragment. This system reduces commission fees, incentivizing developers to create and promote apps on Telegram, furthering its ambition to become a comprehensive super app.

Mass adoption in the cryptocurrency field has long been a narrative troubling the market. Many applications lose users due to the collapse of their economic models after achieving mass adoption. This article uses UXLINK and NOTCOIN as case studies to analyze the requirements that today's popular social projects need to meet.