Global Media Revenue to Surpass $1 Trillion by 2030, Omdia Reports

According to Jin10, new data released by Omdia at the FED exhibition in Madrid indicates that global revenue from traditional television and online video is expected to exceed $1 trillion by 2030. This highlights a significant structural shift in the media and entertainment industry, with total revenue projected to grow from $775 billion in 2025 to $1.03 trillion in 2030. The primary driver of this growth is digital formats, particularly advertising. Online video advertising is anticipated to be the main growth engine, increasing from $309 billion in 2025 to $540 billion in 2030, with its share of total revenue rising from 40% to 53%. In the online advertising sector, social video platforms like Meta, TikTok, and YouTube will play a decisive role, generating approximately $400 billion in streaming ad revenue by 2030.