China's Commerce Ministry Launches 'Happy Shopping New Year' Initiative

China's Commerce Ministry has announced a special initiative aimed at boosting consumer spending during the Spring Festival holiday. According to Jin10, the ministry, in collaboration with nine other departments, has organized the 'Happy Shopping New Year' event to provide direct financial benefits to consumers. The initiative includes the distribution of consumption vouchers, subsidies, and red envelopes, with a total of 20.5 billion yuan allocated for this purpose over the nine-day holiday period. The effort is designed to enhance consumer engagement and stimulate economic activity during the festive season.