AI Tool AdGazer Predicts Viewer Attention on Online Ads

Researchers from the University of Maryland and Tilburg University have developed AdGazer, an artificial intelligence tool designed to predict the duration of viewer attention on online advertisements. According to NS3.AI, AdGazer analyzes both the advertisement and the surrounding webpage content to forecast gaze duration with an accuracy of 83%. The tool was trained using data from over 3,500 ads with eye-tracking information, revealing that the context around ads plays a crucial role in capturing viewer attention. This advancement in AI technology has the potential to revolutionize digital advertising by allowing marketers to strategically position ads for enhanced engagement.