Binance Unveils Jeff Li as New VP of Product at Blockchain Week Dubai, Paving the Way for the Next Era of Financial Innovation

Dubai, United Arab Emirates, October 30, 2024 – Binance, the world’s leading blockchain ecosystem and largest cryptocurrency exchange by trading volume, announced today the appointment of Jeff Li as Vice President of Product at Binance Blockchain Week Dubai. Bringing over 16 years of experience in both Web2 and Web3 product leadership, Li is set to lead Binance’s global product and design teams, focusing on expanding and advancing Binance's product suite to push the boundaries of blockchain and Web3 innovation.Jeff Li joins Binance with an impressive background, having recently served as VP and Global Head of CeFi Product at a major crypto exchange, where he led global teams on centralized finance (CeFi) products across growth, retail/institution, artificial intelligence (AI), and more. His previous leadership roles include Director of Product and Global Head of TikTok Money and Compliance Platform at TikTok, and product and engineering roles at Instagram, Twitch, and Oracle."We are thrilled to welcome Jeff to the Binance team," said Richard Teng, CEO of Binance. "Jeff brings a wealth of experience in product development from globally recognized tech giants. He has consistently delivered innovative solutions in rapidly evolving industries, making him an ideal fit for our mission to continue providing industry-leading products to the global crypto community."In his new role, Li will oversee Binance’s global product and design strategies, roadmaps, and development for the company’s vast product suite, including trading, payments, and Web3. His primary focus will be on developing accessible products that promote mass adoption of crypto and lower barriers to entry into Web3 technology. Li expressed his enthusiasm, stating, “My motivation has always been to create innovative products that excite and benefit people. Binance’s commitment to building a comprehensive blockchain ecosystem while maintaining a user-focused approach deeply resonates with me.”With crypto adoption globally still below 10%, Li aims to drive Binance’s vision of expanding financial freedom by integrating blockchain with emerging technologies like AI. “Binance is uniquely positioned to unlock blockchain’s potential and demonstrate its benefits to users. Our goal is to develop industry-first products that are easy to use for both new and experienced users, bringing crypto and Web3 applications into daily life seamlessly,” he added.Li’s appointment marks Binance’s ongoing commitment to pioneering advancements in blockchain technology and building an inclusive ecosystem for the future of financial innovation.