Visa Introduces Tap-To-Add Card Feature in Egypt

According to BlockBeats, Visa has launched a new 'Tap-to-Add Card' feature in the Egyptian market, as reported by The Fintech Times on March 10. This feature allows cardholders to add their Visa contactless cards to digital wallets by simply tapping them on a mobile device.Malak El Baba, Visa's Country Manager and Vice President for Egypt, stated that the 'Tap-to-Add Card' feature is expected to boost customer confidence and encourage wider adoption of digital payments. For card issuers, this feature aims to reduce the risk of fraud configuration and associated costs, streamline the wallet addition process, decrease customer service inquiries, and improve transaction approval rates.