In 2025, the ecosystems that thrive aren’t the loudest — they’re the most strategic, the most focused, and the ones building lasting value. Ecosystem health today is increasingly measured by the depth of developer engagement, not the size of token airdrops or surface-level metrics. Marketing has evolved too: AI tools, grassroots community operations, and hybrid content strategies are replacing short-lived, high-gloss campaigns. As crypto becomes a fixture in national policy and economic frameworks, credibility and trust within ecosystems have emerged as the new currencies of growth
source: https://beincrypto.com/ecosystem-growth-2025-research-report/