Bhutan Embraces Crypto Tourism with Binance Pay Integration

Binance Blog published a new article, highlighting Bhutan's integration of Binance Pay into its national tourism payment system. This initiative aligns with Bhutan's Gross National Happiness philosophy, merging it with modern digital finance to offer travelers a cash-free experience. Visitors can now use stablecoins and other cryptocurrencies to pay for various services, from temple donations to local meals, using QR codes. In Bhutan, happiness is a national priority, and the country is renowned for its Gross National Happiness (GNH) framework, which balances spiritual and emotional well-being with economic growth. The integration of Binance Pay marks a significant step in Bhutan's digital evolution, reflecting a shared vision among stakeholders for equitable progress and environmental sustainability. This move is part of Bhutan's broader strategy to incorporate cryptocurrency into its national policy, having started sovereign crypto mining in 2019 using its abundant hydroelectric power. On May 7, 2025, Binance Pay was officially launched as the national crypto tourism payment system in Bhutan. This allows travelers to use over 100 digital assets, including stablecoins and major cryptocurrencies like BNB, BTC, ETH, and USDT, across a network of approved vendors. This integration supports Bhutan's GNH pillars of sustainable development, environmental conservation, cultural preservation, and good governance by promoting financial inclusion and offering a decentralized, low-fee payment option. The article provides a detailed itinerary for a crypto-friendly journey through Bhutan, starting in Thimphu, the capital, where travelers can make purchases using Binance Pay at local cafes and souvenir shops. The journey continues to Punakha, where visitors can pay for entry to historical sites and make donations using cryptocurrency. The itinerary concludes in Paro, with a visit to the iconic Tiger's Nest monastery, where even wellness services can be paid for with crypto. Binance recently invited global crypto influencers to experience Bhutan using Binance Pay, showcasing the seamless integration of cryptocurrency into travel. This initiative demonstrates the potential for a crypto-native travel experience that aligns with local culture and values. Bhutan's adoption of Binance Pay offers a unique travel experience that combines modern efficiency with traditional values, inviting travelers to explore the country in a thoughtful and sustainable manner.