Yi He to Women: “No One Goes Easy on You in Business”

Yi He, who was named Binance co-CEO on Wednesday, offered blunt advice for women navigating the corporate world: drop the soft-skill crutches and build undeniable expertise. Speaking to reporters in Dubai just hours after her appointment was announced at Binance Blockchain Week, Yi He reflected on what it takes for women to succeed in male-dominated industries. Professional Excellence Over Gender Advantages Her message cut against conventional wisdom about leveraging “feminine” strengths—and resonated with a career that took her from a rural village in Sichuan province to the top of the world’s largest crypto exchange. “The biggest barrier for women isn’t which industry they’re in—it’s the mental ceiling they set for themselves,” Yi He said source: https://beincrypto.com/yi-he-to-women/