Douyin Introduces Guidelines for Financial Content Management

According to PANews, Douyin announced the release of the 'Douyin Community Financial Industry Convention (Trial)' on December 16. The guidelines establish core governance standards for account qualifications, content management, marketing behavior, and mechanisms for handling violations and accountability in the dissemination of financial-related content. The convention applies to all accounts within the Douyin community that publish financial content, setting governance boundaries from the outset. Regarding account qualifications, the convention encourages creators in the financial sector to complete the platform's financial professional qualification certification. It explicitly prohibits accounts without certification from publishing professional financial content or recommending related services.