Coinbase is actively resisting pressure from traditional banks in order to maintain and enhance its commitment to rewarding users who choose to hold stablecoins in their accounts. The cryptocurrency exchange platform recognizes the importance of fostering a loyal user base and aims to provide attractive incentives to encourage investment and retention of stablecoin assets, despite any opposing sentiments from banking institutions. By standing firm in its strategy, Coinbase not only seeks to enhance user satisfaction but also to promote the use of digital currencies in a competitive financial landscape.
source: https://www.coindesk.com/business/2026/01/12/coinbase-pushes-back-against-banks-to-keep-rewarding-users-for-holding-stablecoins