Bitcoin Adoption Among Companies: A Strategic Challenge

According to ChainCatcher, Simon Gerovich, CEO of Japan's Bitcoin treasury company Metaplanet, shared insights on the X platform regarding the disparity between companies that hold Bitcoin and those that do not. He emphasized that the difference is not rooted in the strength of belief in the asset. For most companies, Bitcoin has never been a topic of discussion at the management level, not because it was debated and rejected, but because it was never considered. Gerovich highlighted that management teams seriously contemplating Bitcoin as part of their asset allocation have already surpassed a threshold that most enterprises have never approached. This involves being willing to endure years of market misunderstanding while executing long-term strategies. Consequently, very few companies globally have adopted this approach.