Steak'n Shake, the American fast-food chain, announced this week that it has allocated $10 million to Bitcoin, officially adding BTC to its balance sheet. This move continues its crypto strategy of accepting Bitcoin payments at its stores across the United States over the past eight months. The company stated that this decision is part of what it calls a "self-reinforcing cycle": consumer use of Bitcoin payments drives sales growth, and the related revenue is then continuously reinvested into the company's Bitcoin Reserve (SBR), thereby funding operational investments such as ingredient upgrades and store renovations, without increasing menu prices. Steak'n Shake will accept Bitcoin payments at all its U.S. stores via the Lightning Network starting in May 2025, aiming to reduce credit card fees and attract a younger, crypto-savvy customer base. The company disclosed that same-store sales grew by more than 10% year-over-year in the second quarter of 2025, and that payment processing fees were reduced by approximately 50% when customers chose to pay with Bitcoin. This purchase of approximately 105 BTC (at current prices) is Steak'n Shake's most direct Bitcoin treasury allocation to date. Although far smaller than large publicly traded companies like Strategy, this case demonstrates that Bitcoin accumulation at the enterprise level continues to expand.