WorldAssets announced a brand upgrade for its product, with the dedicated RWA integrated DEX, “RWAX,” officially launching on January 19, 2026 at 20:00 (UTC+8). The official statement indicates that RWAX aims to provide a standardized path for RWA assets, from issuance and public pricing to on-chain trading and liquidity expansion, driving RWA from "institutional availability" to the "market discoverable, tradable, and scalable" RWA 3.0 stage. RWAX is positioned as "the pump.fun + DEX of the RWA sector": on one hand, it provides a standardized process and information disclosure entry point for asset issuance through the Create Token module; on the other hand, it includes a trading interface, ranking mechanism, and growth tools to help RWA assets achieve public market pricing and trading aggregation on-chain. The project team stated that the platform will provide support programs for participating asset providers, including issuance guidance, fee reductions, targeted ecosystem resource support, community tasks and airdrop collaboration, and exchange integration support. RWAX stated that the first batch of assets will be open to applications from the entire industry, and will focus on supporting and promoting several high-quality assets to complete their launch and market validation on the platform.