The luxury watch market, particularly brands like Rolex and Patek Philippe, is experiencing a significant resurgence, demonstrating a remarkable rebound in demand and sales. This revival comes at a time when the cryptocurrency market, especially Bitcoin, is facing challenges and struggles, highlighting a contrasting trend in luxury assets compared to digital currencies. While Bitcoin grapples with volatility and market uncertainty, the appeal of high-end timepieces continues to captivate collectors and investors alike, reaffirming the timeless value and desirability of prestigious watch brands.
source: https://www.coindesk.com/markets/2026/01/21/crypto-slumps-while-luxury-watches-edge-higher-in-widening-market-split