Henry Bzeih, chief strategy officer at Microsoft, said during CoinDesk TV's "All About Bitcoin" livestream at CES 2023 that as the world moves toward a more digital landscape, a hybrid model is likely to be the future of the relationship between consumers and companies, "When we talk about When looking at the entire customer experience, you have to think about the metaverse.” Henry Bzeih gave an example of the way consumers buy cars today, saying that instead of having to travel long distances to a local dealership, consumers will be able to "configure the color, features, and functionality of the car" through Metaverse, and Microsoft is working on its virtual Citing the Fiat 500e on display in the car's showroom as an example, Microsoft said it was a "natural progression" for Microsoft to lead data development for the Fiat model in partnership with Metaverse company Touchcast.