Ma Huateng publicly discussed "shrimp farming" for the first time: it can be combined with WeChat's decentralized concept.

At Tencent Holdings' 2025 earnings conference, Ma Huateng publicly discussed his thoughts on "Lobster Farming" for the first time. He believes that the "Lobster" application can allow AI to be implemented in a variety of rich scenarios, unlike in the past when it was entirely concentrated in ChatBot. This can better leverage Tencent's resources, enabling various fronts to work together, and has also inspired the WeChat agent currently under development. Ma Huateng mentioned that the mini-programs in the WeChat ecosystem have always been decentralized, and similar concepts can be integrated into the future "Lobster" application. Service providers are particularly afraid of being short-circuited or channelized, so Tencent must consider this need when designing the ecosystem. He stated that in the future, Tencent's "Lobster Farming" will combine centralization and decentralization. Agent partners want to have their own traffic and entry points, but they don't want to be simply used. "This is a longer-term consideration, and everyone may need to be patient; this cannot be rushed." (Jiemian)