Polymarket and Parti.com have entered into a strategic partnership to launch the first live prediction market.

Polymarket and Parti.com have announced a strategic partnership to launch the first product integrating real-time prediction markets into the live streaming experience. Starting today, streamers and their viewers can directly discover, follow, and trade prediction markets on Polymarket within the Parti.com platform without leaving the platform. Through this integration, content creators can search all markets offered by the Polymarket infrastructure and "pin" selected markets to the top of the live chat window, allowing viewers to instantly participate in market transactions related to the live discussion topics. The partnership also launches the Earn Program, where creators can earn a share of the transaction fees generated by their viewers in pinned markets. Furthermore, the two companies will collaborate on "Boutique Culture Markets" around trending events in the live streaming ecosystem, extending prediction markets to cultural hot topics on the digital platform; these markets are already online. Parti founder and CEO Brian Gallagher stated that prediction markets are not just financial tools, but also a new media format, and combining live streaming culture with Polymarket represents the next wave of media trends. Polymarket Chief Marketing Officer Matthew Modabber stated that live streaming is a natural extension of Polymarket's mission to build a global information layer for real-time events, and the two companies are bringing the market into the context and audiences that shape real-time narratives.