On April 28, geopolitical tensions have intensified, prompting UK retailers to offer discounts to stimulate consumer spending, according to Jin10. This strategy has contributed to a cooling of store price inflation in April. The British Retail Consortium (BRC) reported that the annual rate of the BRC shop price index decreased from 1.2% in March to 1% in April. Food inflation fell from 3.4% to 3.1% over the same period, while non-food item prices saw a year-on-year decline of 0.1%, reversing the 0.1% inflation increase observed in March. Helen Dickinson, CEO of the BRC, noted that retailers have intensified price competition to encourage more spring purchases amid weakening consumer confidence. She mentioned, "While we have not yet seen the full impact of Middle Eastern conflicts on consumer prices, this effect is expected to become apparent soon."