According to the announcement from Binance, the company is launching the Road to Skardu KOL Challenge for Pakistan-based KOLs, giving eligible participants a chance to compete for a fully sponsored Skardu experience. The promotion is designed around referral performance, with KOLs required to refer qualified new users through their unique Binance referral link during the Promotion Period. The top 10 eligible KOLs with the highest number of qualified new users will receive the trip reward, while the top 5 KOLs will also take part in a panel discussion. The Promotion Period runs from 2026-09-01 00:00 (UTC) to 2026-09-15 23:59 (UTC), and the Trip Dates are 2026-09-22 to 2026-09-24. The sponsored package includes a return flight from Islamabad to Skardu, accommodation with breakfast included, and an exclusive Binance community experience in Skardu. Binance said the challenge is open only to Pakistan-based KOLs selected and approved by Binance Pakistan, and only qualified referrals generated during the Promotion Period will count toward the final ranking.
Eligibility for qualified referrals requires registration through the KOL’s unique Binance referral or affiliate link, completion of account verification (KYC), and a minimum cumulative trading volume of $500 equivalent during the Promotion Period. The announcement also states that the first 500 referees who sign up using a campaign participant’s referral link and accumulate at least 500 USDT equivalent in trading volume on Spot and/or Futures during the Promotion Period will share 2,500 USDT in token vouchers. Binance said winners will be announced on 2026-09-17, subject to internal referral data verification, eligibility checks, and final validation. The company added that the trip reward is non-transferable, non-exchangeable, and cannot be redeemed for cash or any other alternative. It also said participants are responsible for their own personal expenses and that final rankings and winner selection will be based solely on Binance’s internal data and validation.