Animoca Brands Japan, a strategic subsidiary of Animoca Brands, announced an investment in Passion Labs, a customer experience and community engagement tools platform aimed at empowering user data ownership and helping brands build communities. Animoca Brands Japan will partner with Passion Labs to conduct KOC (Key Opinion Consumer) analysis in Japan using Passion Labs technology, helping Japanese companies develop their Web3 strategies and create Web3 communities. Founded in Taiwan in 2022, Passion Labs provides analytics to empower the community of luxury and automotive brands in Japan and APAC.