According to the South China Morning Post, Artifact Labs, a Web3 company focused on storing historical event records on the blockchain, has appointed former Animoca Brands executive Zaf Chow as its chief commercial officer. Additionally, Artifact Labs has appointed Peak Capital Web3 and fintech investment director Brian Lang as chief operating officer. Artifact Labs was spun off from its parent company, the South China Morning Post, in March 2022 and completed a $3.25 million funding round in May this year. Artifact is aimed at museums, cultural institutions and corporations, utilizing blockchain technology and non-fungible tokens for asset preservation, brand marketing and audience engagement.