According to the New York Times, the NFT platform Autograph founded by well-known American football player Tom Brady is expanding its broader focus, helping celebrities cultivate loyalty to fans, and removing some encryption-related language from its marketing. A Business Insider report in May said Autograph had laid off about a third of its workforce, with a person familiar with the matter saying 30 employees were affected. Autograph has 107 employees, according to LinkedIn data. In January 2022, Autograph completed a $170 million Series B round of financing, co-led by Andreessen Horowitz (a16z) and venture capital firm Kleiner Perkins, with participation from 01A, Nicole Quinn of Lightspeed Venture Partners, and former a16z executive Katie Haun.