The Sandbox Co-creation: Metaverse games focus more on content creators rather than land speculation

Sébastien Borget, co-founder of The Sandbox, said in an interview that although the speculation boom in the Metaverse land seems to be over, major brands and users in Asia and the Middle East are increasingly adopting The Sandbox and turning to provide new gaming experiences. . It is reported that The Sandbox now has racing games and fighting games created by various brands and creators, and plans to launch mobile applications in the near future. Since supporting self-publishing on The Sandbox, creators have launched more than 200 experiences. Data shows that since the beginning of this year, the sales price (seven-day MA) of The Sandbox land has been hovering between $500 and $1,000, and once exceeded $15,000 in 2021. Borget pointed out that brands do not seem to be too worried about the downturn in virtual land prices, and mentioned that many well-known companies have settled in The Sandbox to provide creative marketing experiences. As part of the company's commitment to supporting its community of content creators, Nicola Sebastian has been named new chief content officer. Previously from PlayStation Studios, he joins the company to work with content creators, game studios and brand partners to release new content and experiences from single-player games to social hubs. In addition, according to Borget, the company will soon explore new movie-related experiences with brands and companies outside of Hollywood. (The Block)