According to VentureBeats, Metaverse consumer behavior analysis startup Cognitive3D announced the completion of a $2.5 million seed round of financing, led by Konvoy, Space Capital and Boost VC participated in the investment, so far the total amount of financing for the company is $3.5 million. Electronic Arts lead technical producer Jim Preston and Konvoy lead Taylor Hurst will join Cognitive3D's board of directors. Headquartered in Vancouver, Cognitive3D was founded by Bevilacqua in 2015. It uses immersive technology to provide a new way to study consumer behavior in the metaverse environment. Its analysis platform can organize and evaluate user behavior and interaction methods to help brand owners and developers understand how users interact with objects in the chosen environment.