Apple will gradually end its decade-long electric car project Titan and move into the field of generative AI

Apple is winding down its decade-long electric vehicle exploration plan as it cancels its electric car project and shifts its team to generative artificial intelligence, people familiar with the matter said. Apple disclosed the news internally on February 27, local time, surprising nearly 2,000 employees involved in the project. The decision was made jointly by Chief Operating Officer Jeff Williams and Vice President Kevin Lynch, who was responsible for the work. Two executives told employees that the project will begin to wind down, and that many employees from the team responsible for the car will be transferred to the artificial intelligence group led by executive John Giannandrea. Those employees will focus on generative artificial intelligence projects, which is the company's An increasingly critical priority. The Apple car team also has hundreds of hardware engineers and car designers who could potentially apply for jobs on other Apple teams. After the news came out, Apple's stock price, which had fallen nearly 0.9% during the midday session of the U.S. stock market on Tuesday, continued to rebound. After turning up at midday, it rose by more than 1%. As of the close, Apple was trading at $182.63, an increase of 0.81%, and a market value of 2.8 Trillions of dollars. At the same time, in the face of potential competitors withdrawing from the track, Elon Musk posted two emoticons on social platforms to comment on Apple’s cancellation of its car-building plan. It is reported that Apple’s car-making history can be traced back to 2014. That year, with the approval of Cook, Apple launched the Titan plan, and then used its “money power” to poach heavily from Google, Mercedes-Benz, Tesla and other companies to form a team with Silicon Valley + The core team of automobile industry genes. By the end of 2019, Apple had poached more than 300 people from Tesla. Later, due to Apple's repeated swings in the route and direction of building cars, and its lack of partners and forms of cooperation, a large number of executives involved in the Titan plan left the company, and the project was stalled several times. (Changjiang Daily)