Andrew Kang, co-founder of Mechanism Capital, said in a post on the X platform that culture coins are a new type of Meme coins. Culture coins represent the values, identity, lifestyle and political views of real communities, and have the advantage of uniting communities to make them stronger.
Mechanism Capital has accumulated positions in several culture tokens in the past few months, focusing on projects and marketing campaigns that can attract large communities. He mentioned that two of his personal favorite projects are MOUTAI and ZYN.
Regarding MOUTAI, Kang pointed out that it is a candidate for Chinese/Asian culture coins and has the potential to attract Eastern speculative capital. Moutai, as the largest consumer brand in Asia, represents success and is frequently used in celebrations. He also mentioned global tasting events/parties, cooperation with Brave, etc.
And ZYN is a nicotine bag product that is popular in the Americas and Europe. ZYN represents "bro" culture and is favored by athletes and financial practitioners. He also mentioned ZYN's Base migration plan, the "Zyn to earn" project, and cooperation with KOLs.