On April 10, at the Sui Basecamp event in Paris, Lola Oyelayo-Pearson, product manager of the business department of Mysten Labs, gave a speech on the theme of "How Web3 can solve the biggest user experience problem of Web2", and detailed Mysten Labs' user engagement and experience improvement solution Enoki.
Lola cited a survey that said that brands that invested in user engagement saw a 90% increase in revenue, and it is predicted that global companies will invest $28.7 billion in user loyalty by 2030. In the past, executive employees in companies who applied for such budgets needed to deal with details such as loyalty, competitions, free rewards, IRL activities, and strive to evaluate and improve the ROI of each item. Companies that want to deeply connect with users actually only need behavioral data; users, on the other hand, prefer to get a personalized shopping experience without providing personal specific information. Blockchain is the best bridge to connect the needs of both parties. It can put the original data in a black box, not expose privacy, and provide a portrait. However, most blockchains are too expensive and are not stable enough due to the impact of network traffic. In contrast, Sui has excellent elastic expansion capabilities and is suitable for building practical enterprise products such as Enoki. Enoki's features include: B-side users enjoy the same UI experience as C-side users, are not restricted by TPS, can settle gas in US dollars, and support wallet-side Sui domain names.