According to a recent report released by Franklin Templeton, detailing Solana's accelerated adoption over time. The report states that from 2023 to 2024, Solana has successfully captured a large portion of crypto activity.
Considering all the difficulties Solana has overcome, including the multiple network congestion it faced in March 2024, Franklin Templeton believes that the protocol has a bright future. It said that Solana's growth is likely to continue as it prepares for the next wave of crypto adoption. In the long run, this will help SOL establish its dominance as the third largest crypto asset after BTC and ETH.
The report states that Solana's activity and adoption peaked in the fourth quarter of 2023, just after specific airdrops such as Jito and Pyth were carried out in its ecosystem. These airdrops played an important role in the inflow of funds into the Solana ecosystem during that period, creating a "billion-dollar wealth effect" on SOL and other Solana-based tokens (especially Meme coins).