MIIX Capital released a research report on the Japanese cryptocurrency market, with the following highlights:
-According to TripleA, there are currently more than 5 million people who own cryptocurrencies, accounting for 4.0% of Japan's total population. In addition, a report released by KuCoin in May 2023 showed that in the past six months, about 3.8 million cryptocurrency investors in Japan owned or invested in digital assets, accounting for about 5% of Japan's adult population.
-BTC and ETH remain the most popular crypto assets for Japanese investors, but they have also shown strong interest in diversifying into multiple fields such as NFT, Metaverse, Stablecoins, Public Chains, DeFi, and Meme Coins.
-Japanese men have a higher interest in cryptocurrency investment, with 80% of investors being male and only 20% being female investors. Most of Japan's cryptocurrency investors are aged 30 and above, accounting for 77%. The younger generation aged 18 to 30 only accounts for 23% of Japan's cryptocurrency investors.
-BTC and ETH account for the highest proportion of Japanese users' portfolios, covering all age groups. Other popular categories favored by Japanese investors include NFT (27%), Metaverse (24%), Stablecoins (16%) and Public Chain Projects (15%). In addition, GameFi (11%), DeFi (8%), and Meme Coins (8%) are gradually becoming investment options for Japanese users.
-Most Japanese investors learn about cryptocurrencies through social media and key opinion leaders (KOLs). The social media platforms they trust and use include YouTube (32%), Twitter (23%), Line (15%), Instagram (13%) and TikTok (9%).
The data shows that Japanese users do not trust technical social channels such as Discord, Telegram, and Reddit, and they believe that these channels have greater risks.
-Regarding the current status of Japanese CEX, Binance Japan is popular for its wide variety of tokens. Bybit meets the preferences of Japanese investors. Coincheck has a user-friendly interface and no transaction fees.