The Web3 Domain Alliance (The Web3 Domain Alliance) has been announced, with founding members including Unstoppable Domains, Tezos Domains, Polkadot Name System, Hedera, and Bonfida, aiming to combat fraud and naming conflicts, and to promote technological advancement and user experience for next-generation Web3 domain names. In addition, the alliance has contacted ENS, but ENS has not yet joined. It is currently planning three phases of participants. The second phase will include wallets and browsers, and the third phase will include Metaverse and game companies.