According to Decrypt, the U.S. consumer watchdog organization Truth in Advertising (TINA) said it had issued notices to 17 celebrity stars for failing to properly disclose information when promoting NFTs, including actress Gwyneth Paltrow. (Gwyneth Paltrow) and Eva Longoria and rapper Snoop Dogg and more. The NFT series mentioned on the TINA.org mailing list include Bored Ape Yacht Club, World of Women, and Autograph, which the organization said the letters warned the celebrities that they must clearly disclose any significant affiliation with the NFT companies they are promoting, and Longstanding U.S. Federal Trade Commission (FTC) rules were cited.